How long does it take to build a SaaS?

HOW Question

Quick Answer

Realistic v1 ships in 30–60 days for a focused vertical SaaS. The remaining 6–12 months is spent on distribution, onboarding and customer success — those are bigger problems than the build.

Detailed Explanation

Build time follows the 80/20 rule: 80% of value is in 20% of features. Realistic timelines: (1) Focused vertical SaaS v1: 30–60 days solo. (2) Multi-feature horizontal SaaS v1: 60–120 days. (3) AI-native SaaS v1: 30 days. (4) Marketplace v1: 60–90 days. Cuts: ship one core feature; ugly UI is OK; manual ops behind the scenes; charge from day 1.

Real-World Examples

Ship 30 (Pieter Levels) builds a new SaaS every 30 days

Linear shipped a focused MVP in 90 days

Tally MVP shipped in weeks, used Bubble first

Key Takeaways

  • v1 is for learning, not perfection
  • 30 days is enough for a focused vertical SaaS
  • Distribution takes 3–10x longer than build

Frequently Asked Questions

Ship a SaaS in 30 days?

One feature, ugly UI, manual fulfillment behind the scenes, charge from day 1.

What slows down SaaS development?

Scope creep, perfectionism, building for hypothetical users, premature optimization.

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